Be careful who your digital friends are… They could be a bad influence. Just ask Microsoft…
Last Week, Microsoft introduced an online teen chat robot named “Tay” via Twitter.
However, this marketing strategy to engage with teen clients around the world turned out to be a P.R. disaster.
Although Microsoft intended to market Tay as a “cool girl” with ‘#zero chill,’ in less than 24 hours, she turned into a naughty little robot — spewing out offensive profanities.
These are the downfalls of living in a digital age. No one’s reputation is safe–not even artificial “Tay’s.” Hackers are everywhere awaiting the perfect moment to capitalize upon brands/corporations’ huge platforms and audience members. Even high-end corporations with top computer science experts, like Microsoft, are not protected from web trolls.
If you are wondering by now, no, Microsoft did not publish these obscene comments. Their Twitter was hacked.
Thus the sweet, and once playful Tay, went on a temporary #vacay to #rehab.
RIP Tay. We know you are better than that. We will try to forgive your offensive encryptions