Golden Age of Surveillance

Do you ever wonder why these seemingly random ads pop up on your Facebook? Newsflash: they are anything but “random.”

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I hate to break it to you folks, but we’ve entered a new era. In the “Golden Age of Surveillance,” nothing is private. Every key-stroke on smart phones, word phrase typed into Google search bar, and every click bait website you scroll through is closely monitored and stored as big data. There are complex algorithms that digitally compute our every move – attempting to streamline us into similar identities.

This morning, a Volks Wagon, Merrill Edge, Tidal, and Adidas running ad popped up on my newsfeed. At first glance, it seemed coincidental. However, all four of these companies’ target consumers that target consumers like myself. There are complex algorithms that have tracked my interests, age, education, sex, etc.

big data

Be careful what websites you think you are privately looking at… because they are being stored as big data in a virtual folder that may very well come back to haunt you.

 

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