Snapchat’s 4/20 Filter

Snapchat decided to hop on the 4/20 bandwagon to connect with their stoner users. However, it turned into somewhat of a PR disaster when Bob Marley became the face of the celebration.


Not all users interpreted Snapchat’s way of celebrating 4/20 as pleasantly as they may have intended. Many accused Snapchat of encouraging blackface, while others were offended they chose to praise the legendary Bob Marley strictly for his love of weed– and not his musical talent.

Here are what some of the many critics had to say on Twitter…

Screen Shot 2016-04-24 at 9.36.20 PM

In an email statement, Snapchat defended its filter choice:

“The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”

Regardless of whether or not Snapchat’s intentions were pure, this debacle has raised numerous questions about apps like Snapchat’s ethics regarding filter choices…




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